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HOH OBSESSION: LUCA MAININI

July 14, 2014
Luca Mainini is part of a new wave of artists taking social media by storm and using word of mouth (ie. retweets and ‘likes’) to gain popularity. The power of social media is such that it is now used as a credible creative outlet and can launch careers in a way that is not possible on the traditional and sometimes elitist art scene.
He creates surreal collages by hand, cutting and sticking clippings of photos to create bizarre works that pique your interest and play with your mind.
These pop images have been admired by many, so much so that he has worked with some of the biggest names in the fashion industry – Anna Dello Russo, Dolce & Gabbana, Givenchy and Moschino, to name a few.
Mainini is also known for his GIF’s which are all hand made and then transferred to Photoshop to create movement. We recently teamed up with Luca to create some of our own that can be seen exclusively on both our’s and his Instagram accounts.
Click here to have a look at Luca’s website for more fun images.
/HOH x