INTRODUCING: VIOLETTA KASSAPI
She may have cut her teeth as the assistant to Rankin, but since then Violetta Kassapi or @violettafanciesyou as you may well know her, has definitely become a name in her own right. A born and bred Londoner, she’s the stylist known for the raw and real looks seen in the music videos of Mø and Major Lazer.
We caught up with Violetta earlier in the year whilst she was in Jamaica, enjoying some time away from the big smoke and introducing the locals to the bright and bold designs of House of Holland...
JAMAICA, JANUARY 2018
Did you always want to be a stylist?
Since I was a young kid I've always wanted to do fashion and art. It feels great working creatively as I do. As a child I looked up to musicians for their style, I couldn’t wait to see what they wore for a video, red carpet or a show. I have always been obsessed with music and that’s also influenced my style since I was about 7 or 8 years old.
You didn’t go to University, and instead started your career as an assistant stylist for eminent photographer Rankin at his studio. Do you think freelancing is the way into the industry?
How do you know all this information about me, who do I need to kill!
I think its each to their own, it definitely helps assisting. I only did for a few months then I went out there on my own – you need to be hungry for it!
"I've just got back from jamaica and it's the most inspired i've felt on every level"
You grew up in North London, would you say that growing up in Camden played a big influence on your personal style?
It's funny - North, East, South, West, I can tell by your clothes which area your from in London.
Which cities most inspire your personal style?
I've just got back from Jamaica and it’s the most inspired I've felt on every level - creatively, spiritually and definitely have taken fashion inspiration from there. It felt like home.
You have worked on various projects, including music videos for the likes of Stefflon Don and Major Lazer. What has been your favourite shoot you’ve worked on so far?
Every shoot I have worked on has been completely different. Every artist, director has their own vision of what the story is and I get to add to that and work on bringing it to life!
You must have a pretty crazy schedule. What does your typical day look like?
Everyday is very different. Sometimes I can wake up at 11am and hit the gym and go into the studio late which is nice. Although most times I have to set my alarm for 5am and I don’t even have time to eat!
What do you wish you had known 5 years ago – what advice would you give yourself?
You can have anything you want if you work towards it everyday.
Just visualise it and it will happen.
"You can have anything you want if you work towards it everyday. "
What do you think it means to be a part of HOHlife?
I’m honoured. I love Henry's work, I've been a fan and watched House of Holland grow since day dot. I love going to all his shows - He inspires me!