From a Paypal link on Henry Holland’s Myspace page to a staple on the London Fashion Week circuit, House of Holland has come a long way since the label began.
Launching into the limelight in 2006 with a range of ‘fashion groupie’ tees, Holland’s slogans poked fun at the notoriously exclusive fashion crowd he had so long written about as Fashion Editor of teen magazine, Smash Hits. Shot on then housemate Agyness Dean, the tee’s gained rapid international acclaim sending the fashion crowd and fans alike scrambling to get their hands on one of the bold and bright designs. Just four months later, House of Holland launched onto the London Fashion Week circuit… and has never left.
At House of Holland we might have grown up but having fun still is central to who we are and what we do. We’ve always been different and we’ve definitely never played by the rules – we write our own. What started as four t-shirts continues today as an international brand sold worldwide at stores such Net-a-porter and Selfridges. Positive, playful and provocative, you can never quite guess exactly what it is we’ll be up to next. What you can guarantee is that it certainly won’t be boring.